Manuscripts
"Positioning a magazine"
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Erle Frady Retirement
Manuscripts
2 items: 4-pp. script headed "Opening talk for Erle Frady Retirement Program" ; 12-pp. script headed "Erle Frady Retirement (accompanied by slide program).
mssLAT
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You Magazine
Manuscripts
1 item. 12-pp. script headed "You Magazine presentation."
mssLAT
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Home Magazine
Manuscripts
1 item. 16-pp. script headed "Home Magazine presentation."
mssLAT
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Standard Advertising Units (SAU)
Manuscripts
1 item: 11-pp. script headed "Welcome to SAU's," 4/30/1984, introducing Standard Advertising Units.
mssLAT
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Magazine Division
Manuscripts
75+ items: memos, reports (including financial reports), a slide show script and other material related to LAT Sunday magazines and advertising-related issues of the magazines.
mssLAT
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San Diego Edition
Manuscripts
Approx. 15 items: letters, memos, a presentation script, charts. Notable items: 23-pp. script for slide show - "New San Diego presentation" ; 4 pages of charts, "Newspaper penetration," showing LAT circulation "penetration" vs. a US average and LAT penetration in L.A. and Orange counties.
mssLAT