Manuscripts
Latinos/Misc
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Circulation
Manuscripts
Approx. 40 items: collection of memos, reports, clips and other material filed by Stickell's office relating to circulation plans and operations. Major items include: 29-pp. stapled, "Circulation growth recommendations - a report prepared for Vance Stickell, Executive Vice President, Marketing by The Circulation Growth Committee" (5/14/1982) ; 9-pp. memo titled "Distribution System," from Bert Tiffany on 9/12/1978 ;6-pp. memo (plus attachaments) titled "Circulation Growth" from Tiffany dated 11/22/1985 ; more.
mssLAT
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Departments - Marketing Research (1 of 2)
Manuscripts
Approx. 23 items. Materials include: 7-pp. report, "Time line and description of past and current ethnic-related projects, The Los Angeles Times," (time line covers 1922 - 1988); 2 versions of 1-pp. "Marketing Research Report Summary"; 30-pp. Los Angeles Times Marketing Research Department Employee Handbook," 4/1973; 2-pp. report, "The Many Faces of Marketing Research," (1973); 3-pp. memo/report, "Readership of Free Newspapers," 8/8/1962; 13-pp. report, "Profile of Readers," (Newspaper Audience Characteristics), 4/1964; 5-pp. "October 1965 TV Report"; 1/31/1950 LAT clipping, "Times-Mirror research work told to planners"; 13-pp. Los Angeles Times Marketing Research" (history, leadership, organization, etc.), 1/1982; 26-pp. booklet, Los Angeles Media Facts, 1986"; 10-pp. segment of employee handbook on "Marketing Research Department," 4/1973; 11/1987 questionnaire to LAT readers regarding their opinion of LAT Magazine; booklet, 3/1977, "Dynamic / Diverse - Los Angeles and Orange County Market"; 13-pp. booklet, "1977 Report to Times Classified Advertisers"; (10/1976) 17-pp. "Los Angeles Recruitment Guide"; full-color cover, HOME (mag) - 13-pp., 10/1976; 10-pp. spiral-bound booklet, "Los Angeles Times Net Paid Circulation," 1988; 2 copies, The Market and the Media, 1987; 10-pp. info packet, titled "1995 Gallup Los Angeles Media Study"; related marketing research materials. Binding removed. Split into two folders.
mssLAT
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Departments - Marketing Research (2 of 2)
Manuscripts
Approx. 23 items. Materials include: 7-pp. report, "Time line and description of past and current ethnic-related projects, The Los Angeles Times," (time line covers 1922 - 1988); 2 versions of 1-pp. "Marketing Research Report Summary"; 30-pp. Los Angeles Times Marketing Research Department Employee Handbook," 4/1973; 2-pp. report, "The Many Faces of Marketing Research," (1973); 3-pp. memo/report, "Readership of Free Newspapers," 8/8/1962; 13-pp. report, "Profile of Readers," (Newspaper Audience Characteristics), 4/1964; 5-pp. "October 1965 TV Report"; 1/31/1950 LAT clipping, "Times-Mirror research work told to planners"; 13-pp. Los Angeles Times Marketing Research" (history, leadership, organization, etc.), 1/1982; 26-pp. booklet, Los Angeles Media Facts, 1986"; 10-pp. segment of employee handbook on "Marketing Research Department," 4/1973; 11/1987 questionnaire to LAT readers regarding their opinion of LAT Magazine; booklet, 3/1977, "Dynamic / Diverse - Los Angeles and Orange County Market"; 13-pp. booklet, "1977 Report to Times Classified Advertisers"; (10/1976) 17-pp. "Los Angeles Recruitment Guide"; full-color cover, HOME (mag) - 13-pp., 10/1976; 10-pp. spiral-bound booklet, "Los Angeles Times Net Paid Circulation," 1988; 2 copies, The Market and the Media, 1987; 10-pp. info packet, titled "1995 Gallup Los Angeles Media Study"; related marketing research materials. Binding removed. Split into two folders.
mssLAT
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Jim Shaffer
Manuscripts
3 items: Shaffer's 4-pp. report, 6/8/1984, subject - "Proposed Planning Retreat" ; Shaffer's 16-pp. report, 10/29/1985, subject - "The Future of The Times" ; 11-pp. transcript of "Jim Shaffer's remarks for Five year Plan presentation to Management Group" (6/1986).
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Latino research
Manuscripts
Approx. 18 items - memos, reports and a survey related to research on Southern California's Spanish-speaking residents - some memos refer to the project as "Latino coverage." As always, there is a lack of uniformity as to terminology. "Spanish-speaking," "Latino," "Hispanic" and "Spanish market" are all used. Names: Vance Stickell, John Mount, Tom Johnson.
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Progress Reports to Otis Chandler
Manuscripts
3 items: 4-pp. report, 5/15/1973, "Progress on Times history project ," gives details of who had been interviewed to that point, what materials had been gathered, planning, etc. ; 5-pp. report, 6/11/1974, "Progress of The Project," gives new (longer) estimate of four years to complete the book, lists the types of material being used - clips, books, magazine articles, letters, annual reports, Among Ourselves (in-house newsletter), speeches, etc. ; 23-pp. manuscript, n.d., titled "HGO, HC and the San Fernando Valley - Owens Aqueduct Dispute, 1900 - 1913."
mssLAT