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Manuscripts

WEST - Trade Ads


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    West Magazine - Demise

    Manuscripts

    Approx.85 items. Dozens of examples of letters to LAT regretting the demise of West, along with the boilerplate reply (the letters to LAT ranged from polite disapproval to crass gutter imagery; etc.

    mssLAT

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    Perfumed advertisements - Complaints & comments

    Manuscripts

    Approx. 35 items: letters and postcards from readers complaining (some very pointedly) about the scented ads that were then being placed in LAT. Also included are a selection of LAT responses. Notable items: exchange of letters between author James M. Cain (author - The Postman Always Rings Twice), and W.G. Pfaffenberger, LAT Advertising Manager.

    mssLAT

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    WEST magazine - Discontinued

    Manuscripts

    Approx. 20 items: letters from readers disappointed that LAT had discontinued West magazine along with the standard reply letter

    mssLAT

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    Advertising policy - Complaints

    Manuscripts

    Approx. 75 items: letters sent to LAT complaining about various ads that upset readers for one reason or another. Several off the letters have attached tearsheets of newsprint.

    mssLAT

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    Departments - Promotion and Public Relations - Los Angeles Times Advertising

    Manuscripts

    Approx. 12 items: various LAT promos and announcements on features of the newspaper, most from around 1900 to the 1940s; ads for premiums given with subscriptions, including a sewing machine.

    mssLAT

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    Radio/TV Coverage - Transcripts

    Manuscripts

    Approx. 12 items, some duplicates. Several examples of LAT 30-second "radio continuity" (ads). Several transcripts on various subjects: the firing of Joyce Haber (Charles Champlin is mentioned) reported on KNBC-tv; a gay protest at LAT building, reported by KFWB-radio (multi-page stack, dated 10/22-- Reverend Robert Serico/Sirocco interviewed several times; 2 copies of KNBC-tv interview (12/26) of Jean Sharley Taylor, new Associate Editor of LAT; transcript of KFI "Talk Radio" from 8/1 of "caller" criticizing Dorothy Chandler and the County Supervisors--"she got the supervisors to award her $100,000 of taxpayers' money to celebrate the 10th Anniversary of the Dorothy Chandler Pavilion."

    mssLAT