Uptown Chevrolet dealership, 245 West Colorado, Pasadena. 1934

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  Pasadena. Uptown Chevrolet. 245 West Colorado. 1934 Chevrolet automobile marked "This is Chevrolet's 10,000,020th" with two men in front of Chevrolet dealer building

  Visual Materials

  The Harold A. Parker Studio Collection of Negatives consists of 5157 glass plate negatives, film negatives, and panoramic negatives, 1889-1949, that depict commercial, residential and landscape sites in and around Pasadena and Southern California. The images provide a look at the commercial, residential and social development of Pasadena and surrounding areas during the early years of the twentieth century. The collection is especially rich in images of residential architecture in Pasadena, Altadena, and San Marino; images of Lake Tahoe; depictions of, and activities at, the Raymond, Maryland, and Huntington Hotels in Pasadena; and the commercial, social and cultural landscapes of Pasadena. The collection also provides, through its breadth and depth of subject matter, an example of the career activities of a commercial photographer in Southern California in the early years of the twentieth century.

  photCL 402

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  Model Grocery Company baby food display, 60 West Colorado, Pasadena. 1934

  Visual Materials

  A large display of Larsen's Strained Vegetables inside the Model Grocery Company at 60 West Colorado. The display advertises 10 cent cans of strained, unseasoned peas, spinach, carrots, beets, green beans, celery, prunes, tomatoes, and vegetables with cereal and beef broth.

  photCL 402 (35070)

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  Lieberg Building under construction, 911 East Colorado, Pasadena. 1927

  Visual Materials

  Street view of the Lieberg Building at 911 East Colorado during construction, with cars parked on the street in front. The sign on the front of the building advertises for Irving Construction Co.

  photCL 402 (29042)

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  Brewster automobile with Vogue tires. 1934

  Visual Materials

  A white Brewster automobile is parked on a street in front of a house and palms. The vehicle has whitewall Vogue tires, including a spare stored on the running board. The vehicle is a four-door, has the trademark Brewster heart-shaped grille, and has a dealer license plate.

  photCL Whitt 2383 ; Whitt neg. 2609

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  Dayton Tires, 163 West Colorado, Pasadena. 1928

  Visual Materials

  Street view of Dayton Tires at 163 West Colorado. Cars are parked in the lot in front of the building, and two workmen install new tires. A sign on the top of the building proclaims Dayton Tires to be "The world's most distinguished tires".

  photCL 402 (31362)

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  Elks Club, 400 West Colorado, Pasadena. 1936

  Visual Materials

  Street view of the Elks Club at 400 West Colorado with convention cars parked in front. Around three dozen men, including two motorcycle policemen, pose in front of the building, some shaking hands.

  photCL 402 (35337)